Saturday, October 31, 2009

The Dilemma of Being a Fancy Button

QUESTION #1: If you wanted to revitalize your well-loved lady's coat or jacket, OR you wanted to create a knit capelet, OR close the flap on a knit purse with a STUNNING BUTTON, what Search terms would you write in your favorite search engine?

When I posted my first 2 Buttons in my online Etsy jewelry store, I had to categorize them as "Supplies" or "Jewelry." But which???

NOTE: The only differnce between these items as supplies/buttons vs jewlery/pendants is the location of the loop! I felt like I had created Jewelry, but which word would a shopper use to Search? I learned that on Etsy a shopper would look under Supplies, not Jewelry, for even a fancy button. So I tossed my gut feeling that I had created Jewelry & labeled them Supplies for Etsy.

Which brings up...

QUESTION #2: Would you pay $32 & $38, respectively, for these "Supplies/Buttons"? If not, what would you pay if the loop were on the top edge, making them "Jewelry/Pendants"?

Which brings up...

QUESTION #3: Why not move the loop from the back to the upper rim & sell them as "Pendants"? Check Search results for "handmade designer buttons" vs "handmade designer pendants" to see why.

MY REVISED STRATEGY is to post maybe 3-4 wonderful jewelry-quality button designs in my shop among the handmade jewelry items, hoping that shopper Searches on "buttons" will find my shop. Searches on jewelry words certainly haven't. Thank God for loyal, local fans & 4 boutiques. The online market is a major challenge for jewelry artists unless Oprah discovers us.

So it's not easy being a fancy button, trapped between 2 worlds! Plus I feel I'm in uncharted waters by adding my new product line& I can't swim.

Cheryl Z's online stores: Seattle Chic and Classic Beadwear

Sunday, October 18, 2009

Photography- Frustrations


HELP! I've been taking hundreds of new pics for my new Etsy shop with its New Black Look. I re-take & edit pics until the (1) item & its colors look as realistic as possible & (2) the item "pops" against the black background.
BUT
Last night, when seeking comments in the Etsy forum, someone said that "my pics were too dark & hard to see"...
...which brings me back to my tenuous relationship with my favorite geeky toy VS what YOU see on your computer?

PLEASE HELP save me by clicking the "Comments" link below & answer these questions:
1. Are ALL the pics clear & easy to see in Gallery mode? (HINT: On Seattle Chic's home page, click "gallery" in the small link "view:gallery/link")
2. If not, which specific pics have problems?
3. Viewing on Mac or PC?
4. What operating system?
5. What Browser?
6. Do you know your screen resolution? (In Windows: Rgt click on screen, then Properties, then Settings for "screen resolution".)
6. Any insights on how I can produce pics that look good on BOTH OUR SCREENS?

I have a PC, Windows XP Pro, and use Internet Explorer. My screen resolution is very high==> 1280x1024 pixels.
To edit I use either Photoshop Elements (very old version) OR Picasa. Thanks for your help!!!

Cheryl Z's online stores: Seattle Chic and Classic Beadwear

I'm Baa-ack for a Fresh Start

Since my June post to say goodbye to online activities, my physical health is back & I'm so grateful!! I'm ready to dip my toe into online waters again, hoping I can resist the urge to jump in. So "Unwired" is back in business, tracking my path as a sole proprietor & jewelry artist.

The other good news is that I've replaced my original Etsy store with a new one that better reflects where my busy hands have taken me while I was getting well. Seattle Bead Creations, as in BEAD, was a suitable name until I took my first wire-wrapping class. It became even less suitable when I took my first metalsmithing class! As my passion for all 3 skills took over my life & my house, BEAD barely described what I did all day.

The Old Me==> The New Me==>

Too bad Etsy won't let us change our shop name... That would have been so easy. But I've made a fresh start with a new shop, new name, new banner, & new icon. Let's not forget The New BLACK Look for Seattle Chic, decided with the help of folks who voted in the blog poll to the right.

These last many months have been a busy time of healing, creating, & renewal... in all regards. So check out the Old Me VS the New Me. I hope you like what you see:)

Cheryl Z's online stores: Seattle Chic and Classic Beadwear

Monday, August 31, 2009

And the Winner Is...


BLACK by a mile. I'm so grateful that a few friends kept nudging me towards black, despite my dusty house, as Black is a dust-magnet. Interestingly the White & Color background options have remained tied throughout. So I'm excited that Black won with more votes than White & Color combined. PHEW!

So guess what I'll be doing for the next few weeks??? My New Black Look will debut mid-October, just in time for holiday shoppers. Will keep y'all posted so you can attend The Grand Opening. haha:) Thanks to all who voted!!

Cheryl Z's online stores: Seattle Chic and Classic Beadwear

Thursday, August 27, 2009

I Need Your Opinion:)

NOTE: After writing the original post below, I just discovered a black background that doesn't collect dust. So I've added a 3rd mockup with a slightly different banner for your consideration:) Because I can't edit the original Poll, I've added a 2nd Poll, below the 1st. Please vote in only ONE Poll. So here's the original Post with the 3rd mockup added.

=============== ORIGINAL POST ===============
I'm ready to give my online Etsy jewelry store a facelift for holiday shoppers. In mid-October I'll add a New Look & begin posting dozens of new creations & great new pics. HOWEVER, I can't decide between The Look with Colors & The Look with White. Both Looks include a new banner across the top. MY GOAL: The New Look must be so inviting & attractive that folks will want to click to enlarge the jewelry.

YOUR OPINION MATTERS TO ME. Please complete the POLL on the right about the 2 mockups below. SUGGESTION: Just click to enlarge the mockups to compare side-by-side.
I'm so grateful for your time. To leave suggestions or feedback, please click "Comments" below. THANKYOUTHANKYOUTHANKYOU:)

Cheryl Z's online stores: Seattle Chic and Classic Beadwear

Wednesday, November 12, 2008

Update- Jewelry Exposed :)

By cutting back my online activities (see post below), I have more time to make jewelry, which is my joy. LOTS OF JEWELRY! And more opportunities to take classes. It's been a period of discovery & growth. Beading has evolved into wire-art and metal-art jewelry. So I'm finding a happier life-balance where there's time for creating because I'm trading most online marketing for face-to-face wholesaling to boutiques, plus selling at local craft shows when they fit into my schedule. Despite the economic downturn, I'm very grateful & honored by the opportunities that have opened up for me. So besides my 2 websites (Classic Beadwear and Seattle Bead Creations, my Etsy site), look for me locally at upcoming craft shows and stores carrying my jewelry.

AT CRAFT SHOWS, you'll notice Monique, my tireless, uncomplaining, and very coooool employee pictured below. Everyone knows Monique :) Though I have TWO BUSINESS NAMES ==> Classic Beadwear ... Seattle Bead Creations, both offer the same high quality metalwork, wirework, and beaded jewelry. I'll maintain a list of my shows on the right.



MY BOUTIQUES-- I'm proud to recommend these wonderful merchants who sell a selection of my one-of-a-kind jewelry:

a) PW Kerr's -- 612 W. McGraw St., Queen Anne Hill in Seattle, 206-285-2467. Penn carries a gorgeous, eclectic collection of hand-picked objets d'art, including handmade purses, wonderful table centerpieces, lamps, mirrors, paintings, jewelry, & much more! It's a welcoming, lovely store, exquisitely arranged.

b) Avenue Arts -- 1621 Queen Anne Avenue N., Queen Anne Hill in Seattle, 206-281-0054. Joan's gift store is part of Queen Anne Frame. She sells a nice assortment of medium-priced gifts, including attractive paper products, candles, jewelry and more.

c) Laura Bee Designs -- 6418 20th Avenue NW, Ballard area in Seattle, 206-789-4044. Laura's shop specializes in custom-made purses & satchels. Our daughter ordered one with pictures of the grandchildren on the fabric! Laura sells modestly-priced accessories as well, including jewelry.

d) Salon Pecoaro -- 722 Market St, Kirkland, WA, 425-828-4959. A terrific hair salon. Ask for Nancy Wessman, my favorite hair stylist ever. Beautiful haircuts, reasonably priced! You'll find a selection of accessories as well, including purses & jewelry.

And THANK YOU to the incredibly loyal folks who've continued to support my efforts down the path of jewelry design.

Fondly,
Cherylz

Monday, June 2, 2008

Life Intervenes...

Dear Friends,
Sometimes, despite the best of plans, life intervenes like an unexpected Stop sign. So I must vastly reduce my online efforts -- orders from 'above.' As timid as I was about starting this blog, I have come to enjoy it, & I will miss its almost-therapeutic value & the friends I've made!

BUT

My jewelry business continues, as making jewelry is not a job, but a joy. I hope you will take a peep at my latest creations from time to time. Where? How? (Thank you for asking :)



MY BUSINESS PLANS --

o Craft Shows -- Sell at a few well-run shows in the Seattle metro area. I will update my Scheduled Craft Shows on the right periodically.
o Wholesale, Consignment, Custom orders -- Yes, let's talk! These will all be one-of-a-kind creations, even if wholesale.
o Primary Online Store -- Classic Beadwear. Just click its link to my Maxi-Slideshow to see the entire collection, including the latest & greatest. I'll update the collection frequently. Please view that slideshow before you buy! To purchase any item, just click the site's contact link.
o Secondary Online Store -- Seattle Bead Creations, my Etsy store. This is THE place to complete your purchase! When you pick your favorites from the Maxi-Slideshow (see previous), just email - convo me. I'll immediately list your selections in my SBC store for you to put them in your shopping cart & charge your purchase via PayPal, even without a PayPal account. It's easy & I'll help you if you get stuck :)
o Email me -- Use the contact link at either store to reach me. I'd love to hear from you! Also, if you don't want to purchase with a credit card, email me :)

I'm optimistic that I will one day re-join my blogging friends. But until then, I wish you all the best!

Fondly,
Cherylz

Saturday, May 3, 2008

Countdown to Edmonds PSIA Craft Show

As the countdown begins, all of us PSIA vendors (Puget Sound Indie Arts)are busy finalizing preparations for our spring Craft Show in Edmonds, WA this Saturday, May 10. What perfect timing... the day before Mother's Day! Check the official notice on the right with all the details because if you're anywhere near Seattle, it's a great opportunity to shop! You'll meet a fantastic group of local artists proud to show off their exciting handmade creations. I'll be there with my favorite one-of-a-kind jewelry pieces, including the new line of all-metal jewelry -- copper, Sterling, and gold-fill. I promise to leave the propane torch at home :)

There's something for everyone at the event, and I'm proud to highlight just a few of the artists you'll meet. For the complete list, check "Edmonds PSIA Vendors" on the right & click on any name to view their online stores!

World of Whimm -- KC's world is all about kids. She is a mother with an imagination children love and sewing skills anyone would envy. Her costumes, crowns, & tiaras can transform your little gremlins from princesses to Robin Hoods, Indians, and even pigs -- adorable pigs :) Need a baby shower gift? Her handmade blankets, cuddly crib dolls, and even burp rags would make you proud. Be sure to bring your kids to enjoy KC & the imaginary World of Whimm she'll create for them!


Maluhia Designs -- Well-made with an eye for color & design in fabrics, Jonah's handmade handbags, checkbook covers, cell phone carriers, wallets ("classyfieds":), and more are a must-see for any woman OR anyone shopping for a Mother's Day gift! (I hope my family reads this post!) Yes, she makes stuff for kids, too!


I will try to highlight more vendors before the May 10 event, so please check my blog again this week. See also KC's terrific World of Whimm blog for vendors I did not cover! And stop by my Seattle Bead Creations booth to say Hello & meet my hard-working employee Monique. She'd like to model our one-of-a-kind, handmade jewelry, especially the new line of metal-crafted art jewelry :)

Tuesday, April 29, 2008

Too Beautiful To Bear -- Again!

Do you remember Paul Potts from the British version of American Idol (Britain's Got Talent)? The very same Paul Potts whose unlikely voice consistently fills me with such emotion that I had to blog about him? In fact, I frequently call up this blog just to click on his permanent link to the right, listed under Inspirational Links! Well, here is the next Paul Potts. And here I am again overwhelmed with emotions I don't understand by the angelic voice of this child. Have a listen & enjoy Andrew Johnston, age 13. I hope his voice doesn't change.

Monday, April 28, 2008

Evolution -- The Artistic Kind

I'm still evolving. In my 5th year as an aspiring jewelry artist, I still find every medium I've tried a compelling challenge, full of surprises. Frankly, these are the experiences that motivate me to continue experimenting. When I'm really "in the zone," I go to bed reluctantly, obsessing over ways to solve some technical challenge with implimenting my design. Often the solultion appears in a dream... really! Many brainstorms, sending me off in a completely new direction, were born in my sleep.

SO

At this point in my evolution as an artist, I might work seriously one week with stones, another with metalsmithing, another with wire-art. How can I develop one signature look about my art? Do CUSTOMERS want variety OR one signature "look" from a Jewelry Artist? I sense that the ART COMMUNITY wants a signature look.

Furthermore, my art really reflects who I've been all my life -- seeking, learning, branching out, evolving. This is my 4th "career" & I've loved them all with passion.

ONE look? It's not who I am...

A look back follows...

2006 2007


2008



2009


2010

Friday, April 25, 2008

Are You Ready for May 11?

Just in case May 11 isn't ringing alarm bells in your head, it's Mother's Day. Maybe you are the mother in question. If you're in the Seattle area, mark your calendars now for a unique opportunity ON MAY 10 to buy a special treat for yourself, a mother figure in your life, and even your kids (You wouldn't be a mother without them :) Puget Sound Indie Arts, the group of Seattle independent artists to which I belong, is hosting its Spring Arts & Crafts Show in Edmonds, WA. Not only will you see a fine selection of handmade products by local artists, but the 50 earliest arrivals will receive free, valuable gift bags! One additional gift bag per hour will also be awarded. These are not bags of plastic trinkets, but beautiful handmade fabric bags filled with our artist's handmade products!


Please find a copy of the official announcement. Feel free to share it with friends, but be sure you arrive before they do!

Monday, March 31, 2008

Beader's Nightmare -- Calculating the Cost of Your Beaded Creation

Our least favorite uncle makes his annual visit on April 15. Since my husband and I must surely be the Adam & Eve of all things DIY including tax returns, my stress level rises as the clock ticks toward the deadline.

All crafters know that inventory (what you paid for raw materials waiting to become "creations" AND already in "creations" ready to sell) is either a jumble of "stuff" stored in dozens of little compartments in numerous drawers or hundreds of little baggies in numerous drawers. In my case, I've got thousands of beads. And don't forget the coils of sterling, gold-fill & copper wire, all in various gauges.


Finally, imagine that you bought some of the same components like beads & gauges of wire several times from multiple sources at different costs. Given the hundreds & hundreds of tiny beads & yards of different wire purchased at different costs, trying to determine the cost of the components in finished items was a nightmare!


Remembering that nightmare of 2006, my first year as a business, I began fine-tuning a plan in 2007 with some success. (The picture above is the GOOD mess. You should have seen the 2006 mess!) Any crafters can use this method, provided they determine the cost paid for 1 "unit" of each material purchased. EXAMPLE: Whenever I arrive home with a stash of new beads, I whip out those receipts, calculator, some squares of scrap paper, and little baggies. I determine the cost of each bead on a strand, note that cost on a square of paper, & seal all like-strands with the cost note in a little ziplock. For new wire, I calculate the cost per inch of each coiled purchase & tape that cost onto the coil. Then whenever I make a piece of jewelry, I get a bigger square of paper to itemize the number & kinds of beads used, their per-bead cost, & the cost of x inches of each gauge of wire used in the piece. I calculate the total cost on that paper & label it with my creation's name, sealing my creation & the paper in a new baggie.

When I've made a few items, I head for the computer to add more entries into the a grid I created in Excel or Word for that tax year. For each item, I enter its ID, a thumbnail pic, the materials used, the total cost of materials used, item's measurements, and the base price, sales tax, & net price I'll charge. When my creation sells, I enter its date of sale & purchaser. (NOTE: In 2008 I added a column for city & zipcode where buyer received the item.)
(Click any image in the blog for a close up:)

I like this method because I can easily add new items at the bottom of the grid, then have Excel or Word sort the list on the ID OR on the DATE SOLD. Not only is the list wonderful documentation at tax time, but essential at craft shows when the price tag on an item disappears or your helper needs details about the stones in a piece.

I hope this concept helps another newbie out there, regardless of the craft. I'm no tax guru or accountant, but this grid each year, supported by hundreds of humble little scraps of paper, is the basis for the toughest part of my bookkeeping -- Inventory & Cost of Goods Sold.

OR

You can dump the ziplocks on your accountant's desk & go home to a good book... which sounds really sweet to me right now!

Friday, March 21, 2008

Security Checks & Flying with Jewelry Tools

Have you ever tried to take your jewelry-making tools on a plane trip? Did TSA confiscate any during the carry-on luggage check? I answer YES to both questions for 2 separate trips this year. Here's what I just took to Florida & the Bahamas. Due to my own carelessness, I returned home with 1 less tool, however.

Fortunately TSA allows some tools in carry-ons now. I arrived in Florida with my carry-on inspected & approved. But in my last minute toss-&-zip packing to return home to Seattle, I didn't pay enough attention. Look what I stupidly crammed into the zippered toolkit.

TEST YOURSELF: Do you know which of these items is/are prohibited from carry-ons?

I was so scatter-brained that I even tossed in an unopened tub of hummus for munchies. Honestly, I know better. Plus the tool TSA confiscated was the same kind of tool removed in my February trip! Does that qualify as a "Duh"? Or maybe too much sun really can fry a brain cell???

CHECK YOUR GUESSES on the TSA link or keep reading below. Click here for the current TSA list of items prohibited.

If you think I was lucky to lose only 1 tool, you're right. I should have lost the chasing hammer & mallet instead of just the chasing hammer. I believe all my other items are legal because they qualify in the rules as "Tools" & are =< 7". I even considered sawing short the handles on the hammer & mallet, before noticing that hammers have their own special rules, are not governed by "Tools," & are not allowed in carry-ons. Luckily my pointy scissor blades are < 4" long. I keep a printout of the page of TSA rules in the toolkit just in case. Despite kicking myself for losing another chasing hammer, I really enjoyed the flight home to Seattle, as I managed to make some items inspired by the sunny skies & warm weather of Florida & the Bahamas. The severe thunderstorms that stranded us & thousands of others in Dallas for 6 hrs on 3/18/08 made television news, but just gave me more time to make jewelry. So what's not to like? "Colors Bright" and "Sheba" are 2 of the projects I completed during that very long day. Plus the stewardess really liked Sheba :)
 


I know with absolute certainty that my carry-on with tools will always be flagged for a manual check by TSA & my carelessness will cost me an occasional goodie. Yet I'm hopeful that one day I'll save enough time to THINK while I'm packing! Regardless, the creative possibilities, especially when we're stranded somewhere, are definitely worth the hassle of lugging those tools.

It's nice to be home with my family & 2 little gremlins. To those of you who celebrate this special holiday, HAPPY EASTER :)

Wednesday, February 27, 2008

Fun with Photography

If you've read my blog posts before, you know how many challenges photography pose to my micro-jewelry business. However, you can't begin to imagine how much TIME I spend at this task. Photographing my grandkids is no longer the toughest pics I must take!! Capturing the sparkle, color, and essence of jewelry in a way that engages online Etsy customers who see rows of pictures little more than 1" square -- well, that's a challenge!! My mission for the last many, many months has been to establish my own unique look to my page of pictures, another level of challenge. So my look is evolving. But I did have FUN FUN FUN with the latest earring creations because they lend themselves to unique staging.

They can stand up on their own! They can even roll over:)

I call these earrings Frosty Popsicles. The colors bring back such a strong memory of my childhood in New Orleans ... playing outside with the neighborhood kids in 90 degree heat!... hearing the approaching bells of the ice cream man... hoping my mom could spare a few cents for a popsicle. I can almost taste those popsicles. They came in all the colors of these earrings.

Hopefully my evolving photographic skills & techniques will help the viewer see & feel my art as I do.

Sunday, February 24, 2008

Blog Survives Major Surgery By Novice

You've got the right blog. Please stick around. Here's how it happened...

I felt SPRING coming on. And that put a smile on my face as I remembered 2 big events that occurred 35 years ago as Seattle newcomers on our first sunny day after 5 months of Seattle rain. (1) My first major traffic snarl, which I learned was know as "a sunshine slowdown." (2) With an unimpressed grunt, I waited in that snarl. Finally I looked around & for the first time saw glorious mountains in all directions! Yes, "the mountains were out! Sunshine slowdown... Ah Ha!" That made total sense. I had become a Seattleite in that very instant.

So now that we've had 7 days of beautiful weather, sunshine slowdowns, mountains out on all sides, PLUS clean, crisp, cool air & sky, I'm inspired to clean up. No, I don't mean my house, Silly! But I did give this blog a make-over. I even copied the new banner from 1 of my online stores, Seattle Bead Creations, to brighten up this blog. I hope you like it.

WARNING: I might even fiddle with html, hoping to expand the width of the post area. I hate all the wasted margin space. HELP: If anyone can tell me what specific code to change to cut both side margins in half so the post area is wider, I'm more than willing. I really don't know much about html code, but having reached the Age of Wisdom, I'm fearless.

Monday, February 18, 2008

Have You Seen This Man?

A fellow Seattle-Etsy artist hasn't seen her husband since Wednesday when he didn't return home from work. His young family (2 youngsters & pregnant wife Christine) is frantic, as this is totally out of character. His car was found yesterday. Though this has been widely publicized in all Seattle area papers & local TV, here is an opportunity for individuals like you & me to spread the word & pray & support in every possible way his young family. Here are a few ideas: Please post his picture on your website, send a message of support to Christine & kids on the Frapper map, & pray for the safe return of this fine young man. Click on this link to a site supporting the search efforts -- http://mailpen.net/ The family will be grateful for whatever you can do to help!

Tuesday, February 5, 2008

Please Vote: White vs Color Background

I really need your help! After 7 months selling my jewelry creations online in my Etsy store, I've evolved from colored backdrops for my jewelry to all white. During this evolution, I've spent literally hundreds & hundreds of hours taking pictures, re-taking pictures, loading them into my PC, & cleaning them up using Photoshop Elements. Yet it's unclear to me which background strategy is more effective in drawing a shopper into my store for closer looks. I would really appreciate your help. Please view page 1 of my Etsy listings VS page 2 & take 1 of 2 Photo Surveys on the right. NOTE: If you're viewing my pictures on a Mac, take the Mac survey. PC users take the PC survey. Why? On PCs images appear more vivid than on a Mac. This fact is the wild card. I hate wild cards :)If you have any specific suggestions or comments re my white vs color strategies, please click on the "Comment" below this post & talk to me. I'd be so grateful for the help.

TODAY'S HOT LINKS:
"Etsy Teams" are groups of local Etsy artisans who encourage & support each other. Teams from around the globe can choose to receive a sister team. Please enjoy the beautiful printed card stock by Modern Printed Matter, from our sister team in Rhode Island. Sleek & sophisticated, beautifully packaged & photographed!

Thursday, January 31, 2008

The Magic of Online Links & "Networking"

Thank God for my loyal local customers! Despite 7 months of hard work trying to build a base of new customers online, it's been a disappointment. My online Etsy store (seattlebeadcreations.etsy.com)
competes with thousands of other Etsy jewelry artisans -- many, many more than any single craft selling there. How in the world would any NEW buyer find me there or anywhere online, really? So how can I SELL online if I don't get found online? The online effort has been very frustrating.

But there is good news ==> I'm finally confident in the quality of my jewelry, having been blessed with steady, enthusiastic purchases by locals who know my work. I'm so thankful for their encouragement & loyalty, as self-confidence in new crafters is in short supply. I do know that the secret to success online in the jewelry craft is to find a niche that is "different" -- but how? I don't ever want to give up making jewelry that most women would love to wear...

In search of "the different," I took a big risk a few weeks ago & gave birth to the Zany Lady collection, a major departure from my normal artistic inclinations! (See my post below dated 1/6/08 :) So Lady Bella & Lady Laura are now listed in my Etsy store as well as my online store local customers use, classicbeadwear.com.

BINGO! Thanks to 2 local Etsy-ites, a few hundred new viewers checked out Lady Laura overnight! One Etsy-ite wrote about the Zanies in her blog. Another created an Etsy Treasury of her 12 "most hilarious product descriptions" on Etsy. Treasuries get lots of visibility from Etsy-ites, and overnight my view-count went way up for Lady Laura. Views don't necessarily result in sales, but it's certain that no view = no sales.

As a result, a lightbulb went off in my non-marketing head: Networking with other online sellers is just as important as networking to get that desk job. Plus, the number of other websites linking to mine bumps my site closer to the top when Google, MSN, Yahoo & other search engines list the results of a search on jewelry.

Therefore, in the spirit of online networking, I will frequently highlight 1-2 websites per post that I'm proud to recommend. My links to them can only help folks whose work deserves recognition!

TODAY'S HOT LINKS:

a) Sweet Pea Cards & Gifts -- sweetpeacardsgifts.etsy.com -- handmade greeting cards, holiday cards, soy candles, knitting, & other handmade gifts. Well-made & attractively presented by a talented crafter. I especially like her Pop Up Christmas Tree card, a beautiful piece of engineering :)
b) Ugly Baby Shower Art -- uglybaby.etsy.com -- handmade shower art. Can you tell the artist is a part time comedienne? I mean, who'd celebrate ugly babies & create waterproof art for your shower wall?? Her shower art is as quirky as her sense of humor. If you want a gift for someone who has everything, I bet she won't have this!
c)Shameless self-promotion ==> seattlebeadcreations.etsy.com -- Something quirky & fun for Valentines Day. Read about Angelina (aka "Lips")!

Sunday, January 13, 2008

TAX PROCEDURES - Killer of Micro-Business

I should clarify. It's not the taxes themselves. The services we expect from our government aren't free. It's the Process Created To Pay the Taxes that's the killer. I've worked all my life as an employee, where various accounting departments dealt with "all that stuff." But as a micro-business of ONE, I'm getting a crash course in needless, confusing tax procedures that will surely produce one of these results for many like me: 1) It will force otherwise honest people to work "under the table." 2) It will force the business to hire professional help it really can't afford at all. 3) It will force business to turn out the lights on a dream rather than deal with this.

Clumsy tax procedures at every level are a killer for micro-business. But the most recent paperwork arrivals get the full brunt of this rant. I live in Bellevue, WA but sold 1 necklace for $43 in Seattle. In advance of that craft show in Seattle, I bought a Seattle business license (in addition to the State business license purchased already). Apparently the license triggered 2 sets of forms from Seattle: 2 forms about employees tax and 2 forms for the Business License Tax! After my initial dismay & frustration subsided and after wading through 4 pages of legalese, I learned that I owe nothing, but MUST still file those forms by 1/31. Total time spent ==> 2 hours.

But that's not all. We know that as sellers we are tax-collectors for the state. I understand that I'm to collect 8.9% sales tax from local WA buyers for each item sold & must turn that over to the state's coffers by 1/31 each year. But I was adventurous enough in 2007 to sell a few items in 4 different cities. So by 1/31 the state's "Combined Excise Tax Return" requires that I total up the sales in each of these cities separately so that each city gets its fair share of the sales tax I collected on WA's behalf. (I must have added each of these figures 10 times on my tiny little calculator before I got the same total twice!) Since each of these cities changed its own tax rate during the year, I had to get a total per city before 4/1 and after 4/1 -- sub-totals within sub-totals! Then wade through a complexity of topics on the tax form that I only hope don't apply to me. Honestly, it was a nightmare, and compared to most folks, I've got a little comfort with taxes & some accounting! Total time spent ==> 8 hours.

Unfortunately tax procedures will get worse in WA as of 7/1/08. New legislation is aimed at online WA state sellers who sell to WA state residents. WA state bill SSB 5089 is part of the national SSTA movement. (Ironically that stands for "The Streamlined Sales Tax Act"!) The ultimate goal of the national movement is to collect sales tax for all online sales ... even to out-of-state buyers on the Internet. The new WA state law takes the first baby step toward this national goal when its "destination sales tax" takes effect. Beginning July 1, the online seller in WA will no longer charge the sales tax rate based on his own location, but on the location where the buyer receives the merchandise! (Brick & mortar stores already do this by charging at the rate where the buyer receives the merchandise ==> the seller's store.) So online WA state sellers must know in what county & city their buyers live! However, most online sellers transact the actual payment using transaction services like PayPal or Google. When I last checked, these services were not prepared to "know" what tax rate applies to each buyer. I can only imagine that the seller will somehow need to feed the appropriate tax rates into such programs.

At this time, I confess that at least 80% of my time is spent doing overhead tasks for my micro-business, leaving 20% or less for actually making jewelry, quite a risky statistic! Do I need more paperwork or more complex tax procedures? There are 3 things that might save me as the tax situation gets worse --

1. I'm very lucky that I don't need to work. If the hassle takes the joys out of jewelry-making, I will do something else.
2. I am honest to a fault.
3. I am the most hard-headed human God ever created, especially when I must follow useless, tedious procedures.

For these reasons, I will continue to meticulously follow the law, while raising my very shrill voice to the bureaucrats so they know the impact of their policies on folks who work.

Okay, let me take a deep breath & remind myself why I started Seattle Bead Creations!