Tuesday, August 28, 2007

My New Product Case!

I'm always amazed at how random encounters or events start their own chain reaction, resulting in decisions & actions I didn't foresee in my life. This particular chain reaction began with The Tan Lady, a shopper who visited my table at my first craft fair. In fact, unquestionably the brightest spot in my day as a seller at the Fremont Craft Market. (But to really appreciate the importance of The Tan Lady, you must read my first 2 posts dated August 8 & August 12. She's worth the read :)

Several friends have asked me if I followed up on the boutique lead The Tan Lady gave me. I'll leave you in suspense for now. But I will say that I began the process. I Googled everything I could find about how to pitch my jewelry to a shop owner. Of course, every article mentioned the need to look professional. With years of experience dealing with professionals, I think I've learned how to be professional, even if I know absolutely nothing about sales & marketing. I mean NOTHING! I can even adopt a casual-chic facade, if I must, but I still planned to pull my beautiful jewelry out of ziplock baggies, stacked in a plastic file box. Did I mention they would be stacked neatly? But Google resources said ABSOLUTELY NOT!

A few Googles later, I found what's called a Product Carrying Case, which comes in all shapes, sizes, materials, & prices. My only strong preference was that it needed wheels! The fabric case I bought was surprisingly inexpensive, BUT all the trays -- 17 of them -- would be pricey. Everything from plastic, to wood. Then you buy liners to fit inside each tray, sized for specialty items -- rings, necklaces, or earrings, for ex. Then decide how plush you want the velvet surface of the liners? It's just money.

So here's my new jewelry image -- case unzipped to show some of the trays in their stack & case closed with 1 tray still out.

What's the verdict? Would you buy jewelry from The Woman with the
Black Case? To be continued...


Anonymous said...

If you had crappy jewelry the case would not make a difference. But with your jewelry the case makes a huge difference compared to the plastic bag systmem.


sweetpea said...

And you are on your way! It is a matter of process and time. Right? the right time for you and the process of learning and having a little experience under your belt.It always seems it the first step that is so hard and then we do take it, we wonder why we didn't do it sooner. :)

Anonymous said...

Cher Cheryl, a professional looking case certainly won't hurt. I think it goes a long way in showing that you take your jewelry, which is lovely, seriously. First impressions count.