I'm always amazed at how random encounters or events start their own chain reaction, resulting in decisions & actions I didn't foresee in my life. This particular chain reaction began with The Tan Lady, a shopper who visited my table at my first craft fair. In fact, unquestionably the brightest spot in my day as a seller at the Fremont Craft Market. (But to really appreciate the importance of The Tan Lady, you must read my first 2 posts dated August 8 & August 12. She's worth the read :)
Several friends have asked me if I followed up on the boutique lead The Tan Lady gave me. I'll leave you in suspense for now. But I will say that I began the process. I Googled everything I could find about how to pitch my jewelry to a shop owner. Of course, every article mentioned the need to look professional. With years of experience dealing with professionals, I think I've learned how to be professional, even if I know absolutely nothing about sales & marketing. I mean NOTHING! I can even adopt a casual-chic facade, if I must, but I still planned to pull my beautiful jewelry out of ziplock baggies, stacked in a plastic file box. Did I mention they would be stacked neatly? But Google resources said ABSOLUTELY NOT!
A few Googles later, I found what's called a Product Carrying Case, which comes in all shapes, sizes, materials, & prices. My only strong preference was that it needed wheels! The fabric case I bought was surprisingly inexpensive, BUT all the trays -- 17 of them -- would be pricey. Everything from plastic, to wood. Then you buy liners to fit inside each tray, sized for specialty items -- rings, necklaces, or earrings, for ex. Then decide how plush you want the velvet surface of the liners? It's just money.
So here's my new jewelry image -- case unzipped to show some of the trays in their stack & case closed with 1 tray still out.
What's the verdict? Would you buy jewelry from The Woman with the
Black Case? To be continued...